Based in Pentiction, BC, South Okanagan Similkameen [SOS] Community Connections (formely SOS Volunteer Centre) is a registered non-profit and charity dedicated to fostering effective volunteerism in the community. The organization's mission primarily includes inspiring and encouraging individuals to volunteer while providing easy access to opportunities, an developing new programs to address emerging community needs.
PROJECT OBJECTIVE
The non-profit, formerly focused primaily on volunteering, was undergoing growth and a shift towards comprehensive community outreach. The project's overarching objective was to craft a new, recognizable brand identity and message aligned with the evolving organization. Embracing the broader mission, the non-profit was open to a name change, leading to the decision to rebrand as SOS Community Connections.
SERVICES
Brand Strategy
Brand Identity
Brand Naming
Web Design
The Logo
In designing the logo, our goal was to create a versatile mark that embodies the essence of SOS Community Connections. The orange dot signifies the 'O' in SOS, while the two half-circle shapes form an 'S' and represent the 'Cs' in Community Connections. Together, they subtly create a smiley face, symbolizing the rewarding experience of giving back. The surrounding block represents a 'building block,' reflecting the non-profit's commitment to building a stronger community together.